Best Buy - but for who?

I am amazed at the number of pricing gaffes that companies make. I was researching some voice plans and found this on a website. See the picture below and decide for yourself.



From the looks of it all plans above the Lite 1000 are exactly same. The pricing is number of included minutes times 4.5c plus the basic package price of $9.95. From the looks it seems the "Best Buy" is a best buy for the seller.

While I do not think this is purposeful mis-leading, it sure does not speak about being customer oriented either.

Ram.