By Ram Iyer on May 16th, 2012.
Blogs are the easiest and cheapest way to market your products or services. Sometimes when people do not know where to start, how to overcome writers’ block and what to expect, it leads to blogs being ignored. Some people try it for a while and when they do not see immediate results, they even quit.
Caution: Blogs may not be for everyone. Some products and services do not lend themselves to online marketing. I have seen a lot of people waste time, resources and money with online and social media because they heard from some social media expert telling them “they need a Social media strategy". Do your homework before jumping in to online and social media marketing!
GM can afford the mistake, you cannot (http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html)
Blogs should be one to three paragraphs long, and focused on your industry. Use easy-to-understand language to write about trends, overviews, product reviews, opinions and outlooks on your industry related topics.
The topics do not have to be directly related to your products or services and as a blogger; you do not have to force yourself to include any special keywords (make it natural.) Your article can be based on your experience talking to customers, friends and family. It can be something you heard at a tradeshow, watched on television or something you even read in a news-magazine. Feel free to point to reference sites or articles on the web, with a link.
Titles should be catchy - Something like "Online education saves tons of money for business houses" - to highlight how education is being transformed; "Hand-sanitizers greatly reduce the risk of common cold.
Writing a blog article should take no more than an hour of writing and another hour of editing. Run it by one person to make sure there are no grammatical errors (sometimes it is hard to see a tense-mix-up or half-completed sentences.) Skip the review if no one is available or if it takes more than a day to get it back.
After you finish writing the blog, think of keywords that reflect your blog. Keep it true to the blog. For example: if you are writing about hand sanitizers, do not tag it with "child welfare" unless you are presenting a unique combination of "hand sanitizers somehow either protecting or harming kids."
And you are finally done! Publish it!!
Next step: Popularizing them